The rebranding of Mexican restaurant Wahaca’s Shoreditch test kitchen is a visual feast. I was commissioned by branding agency Design Studio to show how their recent rebranding work of Wahaca is incorporated into the retail design experience of the restaurant such as menus, pavement sandwich boards, promo leaflets, voucher cards and even novelty chilli seed packets in the guise of Matchbooks for customers to take home.
What looks like a typeface created with masking tape adorns the front of the building, whilst inside the menus have been made with an element of oddity and goofiness I have not seen before. What looks like complimentary matches turns out to be takeaway chilli plant seeds. Oh and to add to this the Mexican food is amazing!
